Lessons from Qantas’ WiFi trial: What marketers and project managers can learn
You’d think in-flight internet access would be an easy sell. Well not to everyday Australians. In February 2012 Qantas trialled in-flight WiFi in some of its A380 services. It was ridiculously expensive, limited to first and business, and Qantas admitted that most of their A380 services operated at night so people were asleep. Worse, customers […]
The 2017 list of airport and airline Valentine’s Day marketing
Some airlines and airports went all out celebrating Valentine’s Day this year, while others kept it short and sweet. Heartfelt stories from travellers naturally performed well and passengers were smitten for those that dished out free chocolates. I particularly like Virgin America’s combination of social awareness and a Spotify playlist created for singles wanting to escape […]