IFE

How much in-flight advertising would you watch for a free flight?

It’s hard to escape advertising, even at 35,000 feet. Qantas recently invited television networks to pitch ‘innovative’ new ideas for in-flight advertising. The Flying Kangaroo wants to move away from traditional TV-style ads on its in-flight entertainment (IFE) systems as well as show different ads to passengers in business, first and economy. The only problem is that […]

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